SPONSOR
Partnership Opportunities

Sponsorship Sales Kit

Position your brand at the intersection of hockey culture, hip hop music, and Western Canadian nightlife — during one of the most watched sporting events in the world.

Title Sponsor from $50,000 3 Package Tiers 6 Cities · 12+ Shows
View Packages → Contact Us
5K+ Est. Attendees
6 Cities
12+ Shows
100K+ Social Reach
13 WCH Days
Why Partner With Us

The Case for Sponsorship

Reach an engaged, spending demographic across six Western Canadian cities during 13 days of the highest-profile international hockey tournament ever hosted in Alberta.

🏒
World Cup Alignment
Piggyback on the marketing power of the 2028 World Cup of Hockey. Hundreds of thousands of tourists and fans in Calgary and Edmonton — already primed to spend.
🎤
Hip Hop Audience
Western Canada's hip hop audience skews 19–35, brand-loyal, and active on social media. High purchase intent, fashion-forward, and culturally influential.
📱
Organic Content
Every show generates organic social content — Instagram, TikTok, YouTube. Your brand appears naturally in creator content without the hard-sell feel.
🌆
6-City Exposure
Vancouver to Winnipeg. Your brand travels with the tour, gaining impressions across BC, Alberta, Saskatchewan, and Manitoba.
🎬
Long-Tail Media
The tour documentary and YouTube series extend your brand exposure well beyond the event window — months and years of searchable content.
🤝
Cultural Credibility
Be associated with the first sports-aligned hip hop tour in Western Canada. Authentic cultural positioning that money can't buy through traditional advertising.
Audience Data

Who You're Reaching

19–35 Core Age Range
68% Male Audience
5K+ Live Attendees
100K+ Social Reach (Est.)

Audience Breakdown by Type

Hip Hop Music Fans (Local)40%
Hockey Fan Tourists (International)25%
University / College Students20%
Content Creators / Influencers10%
Industry / Media Professionals5%

Audience Psychographics

👟
Fashion & Streetwear Focused
High affinity for limited releases, brand collabs, and exclusive drops.
📲
Social Media Native
Active daily on Instagram, TikTok, and YouTube. High content share rate.
💸
High Discretionary Spend
Nightlife, music, merchandise, and food & beverage spend is significant.
🤝
Brand Loyal When Engaged Authentically
Rewards brands that show up in their culture vs. traditional ad placements.
Partnership Packages

Sponsorship Tiers

Three levels of partnership designed to fit different brand goals and budget sizes. All packages include digital presence, on-site activation, and media inclusion.

1 Spot Only
Title Sponsor $50K+
1 Available · Exclusive
★Tour naming rights – "Frozen Bars Tour Presented by [Brand]"
★Logo on ALL marketing materials – digital, print, merch
★Title card inclusion in documentary and YouTube series
★Co-branded merchandise (hoodie, jersey, hat)
★Stage banner and on-site branding at ALL shows
★Dedicated social media posts (12+) featuring brand
★Exclusive product activation at all 6 cities
★VIP passes for brand team (6 per city)
★First right of refusal for future tour editions
★Customized sponsor report + metrics post-tour
Claim This Spot →
Major Partner $15K+
2–3 Available
✓Logo on digital marketing and show posters
✓Stage branding at 3+ shows (banners, step-and-repeat)
✓Brand mention in YouTube series credits
✓Social media integration (6+ posts across platforms)
✓On-site product sampling / activation (select cities)
✓Artist / influencer collaboration opportunity
✓VIP passes (4 per city, 3 cities of choice)
✓Post-tour sponsor performance report
Apply for Partnership →
Supporting Partner $5K+
4–6 Available
✓Logo placement on digital event posters
✓Mention on tour website and social bios
✓Limited on-site brand presence (1–2 cities)
✓Social media shoutout (2 posts)
✓Credits in tour documentary
✓VIP passes (2 per city, 1 city of choice)
Inquire Now →
Full Comparison

What's Included

Benefit Title $50K+ Major $15K+ Supporting $5K+
Tour naming rights✓——
Logo on all marketing materials✓SelectDigital only
Co-branded merch✓——
Stage brandingAll Shows3+ Shows1–2 Shows
Documentary / YouTube creditsTitle CardCreditsCredits
Social media posts12+6+2
On-site product activationAll CitiesSelect Cities1–2 Cities
Artist / influencer collaboration✓✓—
VIP passes per city6 / city4 / 3 cities2 / 1 city
Sponsor performance report✓✓—
First right of refusal (future tours)✓——
Ideal Brand Partners

Who Should Sponsor

👟
Streetwear
Nike, New Era, Mitchell & Ness, local street brands
⚡
Energy Drinks
Monster, Celsius, Reign, Red Bull, local brands
🍺
Alcohol & Beverages
Spirits brands, domestic beer, RTDs, canned cocktails
📡
Telecom
Bell, Rogers, Telus, Freedom — youth market play
🎧
Music & Tech
Streaming platforms, headphone brands, studio gear
💈
Grooming & Lifestyle
Men's grooming, fragrance, lifestyle brands
🚗
Automotive
Regional dealerships, car audio, ride-share platforms
🏪
Local Business
City-specific restaurants, nightlife brands, dispensaries
Brand Activation

How Your Brand Shows Up

🎙️
Stage Presence
Brand banners, LED screen graphics, and MC shoutouts during every set. Direct, repeated exposure to a captive audience in a dark, intimate room. This is prime real estate.
📸
Photo / Content Moment
Branded photo wall or step-and-repeat at venue entrance. Every Instagram post and TikTok from the event features your logo. Organic reach multiplied by every attendee's social network.
🎁
Product Sampling
Distribute branded samples at entry, VIP areas, or merch tables. Energy drinks, fashion accessories, grooming products — get product directly into the hands of the target demographic.
🏆
Hosted Giveaway
MC-hosted giveaway from stage. "Shout out to [Brand] for hooking up tonight's VIP prize pack." Crowd-interactive moments that create memories and social clips.
🎬
YouTube Series Integration
Your brand integrates naturally into the YouTube tour documentary series — pre-roll shoutouts, sponsored segments, visible product placement in the BTS footage.
👕
Co-Branded Merch Drop
Title sponsors can co-produce a limited merch item — a collab hoodie, jersey, or hat — that features both the Frozen Bars Tour and your brand. Limited scarcity drives demand and media coverage.
Ready to Partner?

Become a Sponsor

Complete the form and our partnerships team will be in touch within 48 hours with a custom proposal tailored to your brand goals and budget.

📞
Phone / WhatsApp
Available on request
📧
Email
partnerships@frozenbarstour.ca
📅
Response Time
Within 48 hours