3ON
3ON Entertainment × Asylum House Records

FROZEN BARS TOUR 2028

World Cup of Hockey Activation · Calgary & Edmonton

"From the Ice to the Mic"

Investor Deck → Sponsor the Tour Tour Dates
12+ Live Events
6 Western Cities
$80K Revenue Projected
13 Days of Hockey
🏒 Aligned with WCH 2028

Calgary (Scotia Place) · Edmonton (Rogers Place, Semifinals & Final) · 17 games across 13 days

NHL Sanctioned Alberta Hosted 8 Nations
12+ Shows
$40K Projected Profit
5K+ Total Attendees
3 Media Formats
2028 Year of Launch
The Concept

Hip Hop Meets Hockey

Western Canada's first sports-aligned hip hop touring activation — turning hockey's biggest international window into a cultural festival.

🎤

Live Rap Performances

Multi-artist showcases, headliners, and local support acts in each city's top nightlife venues. 150–800 cap rooms built for energy.

🏒

Hockey Fan Nightlife

Concerts aligned with game nights, after-parties, and fan celebrations. International hockey tourists + local hip hop heads in one room.

📱

Creator Content Engine

Daily content production: freestyles, fan interviews, behind-the-scenes, show highlights. Built-in documentary and YouTube series.

👕

Limited Edition Merch

Hockey jerseys, tour hoodies, hats, and vinyl. Limited drops only — scarcity drives demand and brand cache.

Tour Route

Western Canada Takeover

Vancouver
1–2 Shows
Kelowna
1 Show
Calgary
2–3 Shows ★
Edmonton
2–3 Shows ★
Saskatoon
1 Show
Winnipeg
1–2 Shows

★ World Cup of Hockey Host Cities · Rogers Place (Finals) · Scotia Place (Pool Play)

Revenue Model

The Business Case

Four diversified income streams with conservative projections showing 120%+ ROI on initial investment.

Tickets
$25,000
Merch
$15,000
Sponsorship
$40,000
Media
TBD+
Total Revenue $80,000
Total Budget $18,000
Projected Profit $40,000+
Budget Breakdown

Where the Money Goes

Category Allocation Amount
🚐 Van Rental
$2,500
⛽ Fuel
$1,500
🏨 Hotels
$3,000
🎪 Venue Deposits
$4,000
📣 Marketing
$2,000
👕 Merch Production
$3,000
🎬 Media / Content
$2,000
TOTAL BUDGET$18,000
View Full Financial Model →
Execution Plan

4 Phases to Launch

From planning to execution — a structured roadmap aligned with the 2028 World Cup of Hockey calendar.

Phase 01
Planning
18–24 Months Out
Company formation
Artist roster lock
Venue outreach
Brand identity
Grant applications
Phase 02
Sponsors
12 Months Out
Sponsor pitches
Contract signing
Budget confirmation
Press kit release
Booking confirmed
Phase 03
Promotion
6 Months Out
Ticket sales launch
Social media blitz
Influencer seeding
Merch pre-order
Media campaign
Phase 04
Tour Execution
WCH 2028 Window
Live shows
Content production
Merch sales
Sponsor activations
Documentary filming
Target Audience

Four Fan Profiles

🏒
Primary
Hockey Fans
International travelers and locals looking for premium nightlife during the 13-day World Cup window. High spend, event-ready mindset.
🎤
Core
Hip Hop Audience
Western Canadian music fans aged 19–35. Already engaged with the local scene. Looking for elevated concert experiences tied to major events.
🎓
Secondary
University Crowd
Students in nightlife districts across Saskatoon, Kelowna, and Winnipeg. High social multiplier — word spreads fast on campus.
📸
Amplifier
Creators & Influencers
Content creators following the hockey event circuit. Built-in social reach, organic content generation, and brand partnership potential.
Content Strategy

Built-In Media Machine

Every show feeds a content ecosystem — daily social drops, a YouTube series, and a full tour documentary.

Daily Content
Social Media Feed
Instagram Reels, TikTok clips, X posts, and Facebook events. Fan interviews, freestyle clips, sound checks, city culture pieces.
Weekly Drops
YouTube Series
"Frozen Bars Tour" episode per city. Behind-the-scenes access, artist spotlights, venue walkthroughs, and crowd reactions.
Post-Tour
Tour Documentary
Full-length documentary capturing the story of hip hop meets hockey. Streaming platform distribution, festival circuit submissions.
Revenue
Streaming & Licensing
YouTube AdSense, music streaming from live recordings, content licensing to sports and music media outlets.
▶
Frozen Bars Tour – Official Documentary Teaser
▶
EP 01 – Vancouver
▶
EP 02 – Calgary
FAQ

Common Questions

What is the Frozen Bars Tour?+
The Frozen Bars Tour is a multi-city Hip Hop and Rap concert tour aligned with the 2028 World Cup of Hockey in Calgary and Edmonton. Produced by 3ON Entertainment Group and Asylum House Records, it is the first sports-aligned hip hop touring activation in Western Canada — blending live music culture with one of the biggest international sporting events ever held in Alberta.
When does the tour run?+
The tour runs during the 2028 World Cup of Hockey window — a 13-day tournament across Calgary (Scotia Place) and Edmonton (Rogers Place, hosting the Semifinals and Final). The exact tournament dates will be announced by the NHL and NHLPA. Our tour schedule is built around game nights, after-parties, and fan celebration moments.
How can brands get involved?+
We offer three sponsorship tiers: Title Sponsor ($50,000+), Major Partner ($15,000+), and Supporting Partner ($5,000+). Each tier includes digital marketing, stage branding, merch co-branding, and media inclusions. Visit our Sponsorship page or contact us directly to receive the full sponsorship kit and begin discussions.
What is the investor opportunity?+
Investors receive revenue participation (profit share), brand equity exposure across all tour marketing, and media exposure in the documentary and YouTube series. We are projecting $80,000 in total revenue against an $18,000 operating budget, with $40,000+ in net profit. Full financial models are available to qualified investors on request.
Can artists apply to perform on the tour?+
Yes. We are actively building the artist lineup across all six cities. Artists from the 3ON Entertainment Group and Asylum House Records family are priority bookings, and we are also accepting applications from regional Western Canadian artists for local support slots. Contact us through the press kit page or email directly.
What grants are you applying for?+
We are applying to Canada Council for the Arts (Arts Across Canada – Circulation and Touring), FACTOR Canada (Live Performance and Artist Entrepreneur programs), BC Arts Council (Arts Circulation and Touring), and provincial Alberta Foundation for the Arts grants. Full grant application documents are available in our grant funding proposal section.
Get Involved

Partner With Us

Whether you're an investor, sponsor, artist, media outlet, or venue — we want to hear from you.

🏢
Organization
3ON Entertainment Group
🎵
Record Label Partner
Asylum House Records
📍
Region
Western Canada – BC · AB · SK · MB
📅
Event Year
2028 World Cup of Hockey Window

Partnership Inquiries

Send Us a Message